Grandma Elin: A fan of crafts and a creative role model.
A big interest, right from the start.
Girl scouts was a fun school, full of knots, puzzles and cooperation.
Both real and fictional stars.
Favourite hobby: Problem solving.
The moment Eva knew that she would be an innovator. Just imagine that an ironing board can become the foundation to a career.
A technical education became a solid foundation.
Creativity also got its place, through art education in a folk high school.
At the Academy of Design and Crafts (HDK) in Gothenburg, the best of those two worlds got combined through design and innovation.
The master thesis lead to more products within the same field: Play and learning. The start of the company.